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Laughter is the best cosmetic! 
Benefit is a fast, fun and fabulous cosmetics brand that will instantly solve every girl’s beauty dilemmas.

Founded in 1976 in San Francisco by dynamic twins Jean and Jane Ford, Benefit’s cult ‘fake it’ products and gorgeous bold and girly packaging prove the Benefit mantra that ‘makeup doesn’t have to be serious to look good’.

First stop? Their best-selling, high performance brow products. Fool proof and easy to use in up to six shades, they’ll instantly transform your brows from now to wow.

No need to stop there - check out one of Benefit's best-selling mascaras. Whether you're looking for dreamy length, volume or curl Benefit have got you covered. If you want lashes that just don't stop try layering your favourites - layer They're Real over Badgal Bang for lashes with incredible length and volume. For a volume and curl combo that will be sure to stun, apply Roller Lash followed by Badgal Bang - and if you're really after the ultimate lash finish with a layer of They're Real.


Benefit are also known and loved for their cheek products, from cult classic bronzer Hoola to new kid on the block, Gold Rush. And the best part? They're all available in a mini size, perfect for handbags and travel!


Lips get love too with a range of products from tints and stains to a lip liner/lipstick combo that instantly creates a fuller-looking lip.


Official Stockist of Benefit Cosmetics.


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Benefit Cosmetics, articles & community

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Recent reviews on Benefit Cosmetics products

Benefit Hoola Bronzing Powder MiniBenefit Hoola Bronzing Powder Mini
Benefit Cosmetics
Benefit Hoola Bronzing Powder Mini
$28.00

Amazing

Such a good bronzer! I love it so much it makes me look like I’ve been out in the sun and have a nice natural bronze look
Benefit They're Real! Lengthening MascaraBenefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$43.00

Awesome

i have rather short lashes and this really curls them up while lengthning them. it doesnt clump my lashes and is a nice consistency
Benefit BADGal Bang Volumising Mascara 8.5gBenefit BADGal Bang Volumising Mascara 8.5g
Benefit Cosmetics
Benefit BADGal Bang Volumising Mascara 8.5g
$43.00

Honestly amazing

This mascara is my absolute go to product! It’s so amazing it makes applying it so simple because the wand is skinny at the end so it can really get into all the small lashes! It makes my lashes so long and black and curly without needing to use a curler 100000% recommend
Benefit They're Real! Lengthening MascaraBenefit They're Real! Lengthening Mascara
Benefit Cosmetics
Benefit They're Real! Lengthening Mascara
$43.00

Love it so much

This mascara makes my lashes so long and black! It doesn’t clump at all and looks absolutely amazing

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