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Adore Beauty is an official stockist of Loving Tan.


Founded in 2011, Loving Tan has been a breakthrough in the self-tanning industry. Made by tan lovers, for tan lovers. For a natural looking tan every time that is simple to use and professional strength, Loving Tan makes it easy to achieve a flawless, streak-free finish. Loving Tan started out with a desire to create a tan that gave you professional results, with no terrible smells and no hallmark orange streaks - and ever since, no other tan comes close.


Who is Loving Tan for? Everyone! If you want a natural, perfect tan within minutes, Loving Tan is your new go-to self-tan. Created with a unique formula that gives you immediate colour, developing into a deeper, darker fake tan over time. With different shades to suit all skin tones, Loving Tan has literally got your back.

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Recent reviews on Loving Tan products

Loving Tan 2HR Express - Dark 120mlLoving Tan 2HR Express - Dark 120ml
Loving Tan
Loving Tan 2HR Express - Dark 120ml

Such a good tan!!

I have very pale skin so most fake tans turn VERY orange on me and make it look very bad. However this is not the case with this one, Loving Tan I LOVE YOU! this tan is amazing! it gives my skin a nice bronze glow without any orange at all! it dries quickly and doesn't smell bad like most fake tans. This is by far my favorite fake tan and i definitely recommend to everyone!
Loving Tan Deluxe Applicator MittLoving Tan Deluxe Applicator Mitt
Loving Tan
Loving Tan Deluxe Applicator Mitt

Good Mitt

The mitt works well and applies the tan evenly. Agree with other reviews in that it works just like any other applicator mitt. If you come across a cheaper option, worth trying that first.
Loving Tan 2HR Express - Dark 200mlLoving Tan 2HR Express - Dark 200ml
Loving Tan
Loving Tan 2HR Express - Dark 200ml

Incredable Tan

This fake tan is fabulous, I’ve only used it twice due to its price and keep it for special occasions but when I’m in a rush and want a nice tan in a couple of hours it’s my go too!

Not streaky at all aswell. If I have extra time I’ll leave it on another hour but it still Comes out a nice sun kissed look after 2hr.

The only reason I’ve given it a 4 star is due to its price, it’s quite expensive but like I said I keep it on hand for special situations haha

Would definetly recommend!!!
Loving Tan Deluxe Bronzing Mousse - Ultra Dark Loving Tan Deluxe Bronzing Mousse - Ultra Dark
Loving Tan
Loving Tan Deluxe Bronzing Mousse - Ultra Dark

Love this tan

This tan has no horrible smell like others I've tried and it dries so quickly. When left on over night I wake up with beautifully tanned skin and no orange colour! Highly recommend!!

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