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When she was growing up, Irene Patsalides, Mirenesse founder, loved to experiment with different cosmetics. She tried many different brands but was disappointed when the makeup did not perform as expected. Patsalides decided to develop the high-quality makeup she sought but could not find. She was passionate about bringing a hypoallergenic makeup to market that would give women the shades, textures, and flawless finish they desired. After training as a cosmetics chemist and pharmacist, the 25-year-old Patsalides began the process of developing her own line. Welcome, Mirenesse!

'Our philosophy is really quite simple: if a product isn’t good enough for us, it’s not good enough for you!' This statement represents Patsalides' vision of bringing safe and natural cosmetics and beauty products to women around the world.

Australian-owned Mirenesse has the distinction of currently being Australian’s #1 online beauty brand. The company has received many top honours for some of its best-selling products, such as Velvet Lip Lift Moisture Shine, Mirenesse Matte Liquid Silk Foundation, and the iCurl Heated Lash Curler.

One of the most successful formulas from Mirenesse is its signature Secret Weapon 24 Hr Mascara. This long-lasting mascara won numerous international honours in 2010 and 2011, including Favourite Mascara Brand — Reader’s Choice Awards in the Australian Beauty Awards.

With over 20 years of experience in the pharmaceutical and cosmetics industries, Irene Patsalides brings professional-quality makeup to today’s demanding consumer.

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67 products found.


Mirenesse Magnetic Eyeliner by MirenesseMirenesse Magnetic Eyeliner by Mirenesse

$39.95 $49.95

Showing 20 products of 67.

Recent reviews on Mirenesse products

Mirenesse Secret Weapon Mascara - Super VolumeMirenesse Secret Weapon Mascara - Super Volume
Mirenesse Secret Weapon Mascara - Super Volume

Super long, super thick lashes

Great mascara that's super long-lasting and always clump free! Easy to apply and looks amazing
Mirenesse Lash Whip Mascara - BlackMirenesse Lash Whip Mascara - Black
Mirenesse Lash Whip Mascara - Black

Not convinced

I wanted to love this but it leaves my lashes clumpy. In terms of tubing mascara, it doesn't come off as nicely as other's I've tried. I think I'll be going back to Kevin Aucoin.
Mirenesse Forbidden Ink EyelinerMirenesse Forbidden Ink Eyeliner
Mirenesse Forbidden Ink Eyeliner


I received a full-sized product as a gift with purchase and found it really easy to use to create a smooth, strong line. I also liked the colour and texture of the product, but found that while it is long-lasting, it does tend to smear a little throughout the day.
Mirenesse Velvet Maxi Lift Foundation 40gMirenesse Velvet Maxi Lift Foundation 40g
Mirenesse Velvet Maxi Lift Foundation 40g

Just what I was looking for!

I have had shocking luck finding a good foundation this winter, with my skin being especially dry and pale. My skin tone is cool, with pink pigmentation so I find a lot of heavy yellow-tone 'paler' shades make me look ridiculous and wash me out. Thankfully this shade - Vienna - gave me enough warmth to look alive and also match my skin perfectly.

Colour aside, this foundation melts into my skin effortlessly and has a great staying power. I don't need to touch up during the day at work, and I could easily get away with not touching up if I go out after work which is a real treat.

Not drying, not oily, this just creates a perfectly balanced and smooth look.

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