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Official Stockist of theBalm

Born and bred in California, theBalm is the cosmetics company infused with cool. The brand's product line includes everything you need to pull together a fabulous look in five minutes. You can count on theBalm to be on-trend with the latest in beauty products that are versatile, affordable, and relevant for today’s woman.

Founder and CEO Marissa Shipman got the idea to create theBalm when she realised that she only needed a few basic products to look great. She figured other women wanted the same minimalist approach to beauty. Shipman studied makeup application and hired a chemist to bring high-quality ingredients into simple cosmetics.

Shipman's beauty line now incorporates anti-ageing ingredients, uplifting fragrances, and triple-milled pigments. All products are cruelty-free, non-comedogenic, and free of parabens and talc. But theBalm does not stop with cosmetics; the brand also includes an impressive line of haircare, skincare, and modern nail colours.

Several factors make theBalm unique in a sea of other beauty lines, beginning with packaging. You can easily spot theBalm's sassy and flamboyant containers with signature retro designs and clever messaging intended to empower women.

There is no doubt that theBalm has created some of the catchiest names for its products, such as the Nude Dude eyeshadow palette. This newest addition to the Nude series features a beautifully coordinated selection of triple-milled shadows. From the lighter shades of Fearless and Fabulous to the deeper mocha tones of Fierce and Fine, this shadow collection will certainly make you feel like a femme fatale!

theBalm is a mix of sexy and serious, smart and funny, romantic and rebellious. theBalm's range offers unexpected value for women on the go, delivering product duality, multipurpose usage, and treatment benefits.

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Recent reviews on theBalm products

theBalm Girls Getaway Trio Long-Wearing Bronzer BlushtheBalm Girls Getaway Trio Long-Wearing Bronzer Blush
theBalm Girls Getaway Trio Long-Wearing Bronzer Blush

Great value, versatile trio

TL;DR: Amazing, versatile products in a travel friendly palette. I'm in love!

I got this palette mainly for Balm Desert and Balm Springs, just to try them out. I was not prepared for how great these two products, as well as Balm Beach, actually were.
I use desert for a subtle eyeshadow, beach to warm up my face in lieu of bronzer (I'm very fair) and Springs for the perfect flush of natural matte blush. This palette, plus BB cream, mascara and a lipstick, and I'm good to go!
It's become my go-to for travel and I've already gotten the full sizes of both desert and beach!
theBalm In theBalm of Your Hand Volume 2theBalm In theBalm of Your Hand Volume 2
theBalm In theBalm of Your Hand Volume 2

Very pretty

This is my first makeup product from this brand and I really like them. They feel very smooth and blend well they also have great pigmentation the only downside is it’s a little on the pricy side for the amount of product but it is a great way for me to try a few different items from the brand in one pallette.
theBalm Nude Dude Volume 2 Eyeshadow PalettetheBalm Nude Dude Volume 2 Eyeshadow Palette
theBalm Nude Dude Volume 2 Eyeshadow Palette

Beautiful shimmers

At first I was spectacle of this palette but once I was gifted it I loved it ! The neutral colours are unique and look stunning once on the eye ! They all really glimmer under the light. This isn't one of my favourites but it is definitely a palette that is great for the price range.
theBalm Hot MamatheBalm Hot Mama
theBalm Hot Mama

Dupe for the Nars blush

This is definitely a dupe for the Nars Orgasm blush ! I use to use the Nars blush all the time but a friend recommended I use this one instead and haven't gone back since ! The price is right and the finish is sheer that gives a glow to the skin

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